Good planning and hard work lead to prosperity, but hasty shortcuts lead to poverty. (Proverbs 21:5)
Strategic planning is the process of establishing and documenting the direction for your business, from where you are to where you want to be. This involves an analysis of the business and setting of attainable targets and objectives.
Strategic planning is essential for your business to succeed and to effectively work towards your goals. You need a clear, measurable strategy for increasing your profit so that you can advance your business.